Industry Analyst Relations
Industry analysts can be a very important relationship to build. It is important the analysts that cover your area of the industry know who you are, have a solid understanding of what you can provide and an in-depth knowledge of what your customers want. Let the experts at Accounting Edge Marketing work to develop relationships with you and the analysts who cover your industry.
Messaging/Positioning
We will work with you to create a messaging platform that identifies how you want the company positioned in the marketplace, what your key messages should be and how to best communicate those messages to different audiences.
News Releases
News releases are an effective channel to communicate company milestones and announcements to the market-at-large. Work with Accounting Edge Marketing and together we will create a calendar of news-worthy announcements and discuss the most relevant distribution method for those announcements. We will also work with you to pitch the release to the media to get additional coverage when possible.
Articles
Do you have a message you want to get out? Do you have information that would be beneficial to the market-at-large? If so, an article may be a great opportunity for you to get your name recognized amongst your colleagues, while providing valuable insight on a topic of interest to them. We will work with you to come up with a plan to get an article drafted and placed in a key publication.
Speaking Engagements
Work with Accounting Edge Marketing to identify events that match your area of expertise in the industry, allowing you to stand above the competition. Accounting Edge Marketing works to secure speaking opportunities at local, state, and national events, giving your leadership team the opportunity to demonstrate thought-leadership and expertise.
Spokesperson Training
Key spokespeople for any company take on a large responsibility. That is why it is important that each spokesperson for your company be properly trained. Whether you are preparing for a speaking engagement or media interview (broadcast or print), we will work with your key spokespeople to ensure they are ready.
Product Reviews
Product reviews are a great way to ensure your product is recognized in the industry as one of the top products available. We will work with you to gain opportunities for your product to be reviewed by media and analysts.
CPE Programs
What better way to show your expertise and get in front of your key audience than offering a CPE at their location. This is a proven way for you to gain contacts, build relationships and educate your audience on your product and service capabilities. At Accounting Edge Marketing we work with you to build this program from the ground up, or fine-tune the program you already have in place.
Case Studies
Research has shown website visitors spend on average 7-9 minutes reading case studies on a company website. When comparing this figure to the 30-second average amount of time spent looking at a company's home page or other pages, case studies have proven to capture the attention of a target market. Case studies are an excellent opportunity for you to showcase what other clients had to say about working with you. Together, we will identify customers who would be willing to participate, draft a case study, and evaluate the different distribution methods to make it easily accessible to prospective clients.
Webinars
Webinars are a great way for you to get the word out about what you do. Webinars can be designed to educate the market on your industry and your offerings, or to conduct monthly customer training. Webinars conveniently place you in front of people without requiring travel from anyone. Work with Accounting Edge Marketing to identify webinar events that would work for your company.
Additional media-related opportunities
Public relations are an ever-changing environment. You need someone on your side that is equipped to take on whatever opportunities come your way and who creates opportunities whenever possible. Working with Accounting Edge Marketing ensures you are poised to take advantage of these opportunities when they surface!
|
