- Personal branding opportunities
- Build a following for company pages
- Posting articles and content
- The role of employees on social media
Now is the right time to get involved in social networking marketing, however understanding which sites offer the most appropriate venue for your company may be a mystery. Paring your company’s goals with the platform and strengths of select social networking sites can equate to an increase in conversions, a.k.a., shortened more effective sales funnel.
Investigating your options, preparing a strategy, and making the commitment to consistency of effort is what it will take to be successful, which is the same approach you may have had to take in a host of other business initiatives. Simply jumping in for the sake of getting your feet wet is not a strategic social networking tactic.
Do research to gain an understanding of your options, match options with goals, and consider launching initiatives through multiple outlets. Slow and steady wins the race. Social networking is here to stay, develop a strategy and set the wheels in motion to take advantage of all this has to offer. Consider these marketing and PR social networking best practices.
Press releases are a leading PR tactic used to place your company’s breaking news in front of those who can write articles, news briefs, and product reviews. Clearly stating the news up front, keeping it simple, and providing the content desired by members of the media will help your company generate positive PR buzz.
“One thing people always say about our Company is that we have great buzz, and Edge has been a big part of that success. They keep us in the news, help us deliver a consistent message, and allowed us to develop our social media-only marketing techniques into a well-rounded PR and advertising presence. Return from our investment is many times over.”
– Accounting Edge Marketing Client
“Edge is an integral part of the Doc.It team. They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”
“Accounting Edge Marketing is a valuable resource for helping us build our business. They are creative, responsive marketing professionals who go the extra mile to deliver exceptional results. I highly recommend this firm.”
– Tanya Roberts, Bill.com